After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session, you’ll be able to:

• Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
• Use pop culture to sell your marketing ideas and get invited to the meetings that matter
• Implement methods to get the maximum buzz with minimal resources using the power of pop culture

After this session, you’ll be able to:

• Navigate an increasingly fragmented and complex streaming TV marketplace
• Find your audiences with advanced targeting capabilities
• Measure the efficacy of your campaigns with outcomes-based KPIs

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “”marketing savage””
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:

• Understand why ABM is critical to increasing your sales velocity and improve your efforts
• Use ABM to Run Pipeline Acceleration Programs
• Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns

After this session, you’ll be able to:

• Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
• Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
• Know which free and paid tools to leverage for keyword research

After this session, you’ll be able to:

• Identify and take action on the SEO tasks that will get quick results
• Create page structures that will get you optimal traffic from your targeted searchers
• Determine the tools that will make your SEO work a whole lot easier

After this session, you’ll be able to:

• Apply clear techniques on how to approach funny content as we leave a lockdown weary world
• Understand how to approach your own brand or product identity to properly assess the direction of your content
• Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice

After this session you’ll be able to:

• Build a blueprint to your brand’s marketing strategy
• Learn simple, effective tools to reward your most loyal customers
• Implement out of the box, creative marketing strategies to reach your target audience

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Develop a plan in response to iOS 15 (kinda) ending marketers’ reliance on open rates
• Apply tactics to ensure your campaigns continue performing
• Consider different metrics to add to your email marketing dashboard

At the end of this session, you will be able to:

• Identify a piece of content that can expand and influence your entire editorial calendar for the year
• Strategically expand your role from content creator to content strategist
• Determine the most effective content pillars for your marketing
• Work smarter, not harder, by squeezing out dozens of potential uses from one piece of content
• Create a content legacy that sets your company up to monetize and reuse content for years to come

After this session, you’ll be able to:

• Understand the key NFT benefits and challenges faced by brands and marketers
• Apply best practices from current examples of NFT brand campaigns
• Implement core strategies for campaigns to help create your own NFT roadmap

After this session, you’ll be able to:

• Define the key elements of brand story including protagonist, antagonist, and world building
• Capture attention by creating empathetic stories based on customer challenges
• Craft captivating stories that drive profitable actions and long-term brand loyalty

After this session, you’ll be able to:

• Understand and apply 8 practical tips to improve video discoverability, subscription rates and view counts on YouTube
• Ensure your videos appear in blended search results for popular keywords
• Use methods for YouTube growth following that worked for companies like Nikon, ClickBank and BET

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Connect your brand’s core values, goals and beliefs with your marketing messaging to demonstrate how they exist at the core of your business
• Reframe your marketing outreach with statements that convey humanity, understanding and honesty
• Explain to the C-Suite how injecting a human element into marketing efforts can continually create value, benefit your customers and improve your business

After this session, you’ll be able to:

• Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
• Replicate examples from some of the most successful brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction

After this session, you’ll be able to:

• Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
• Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
• Improve the accuracy of your metrics for more sound strategic planning and measurement

After this session, you’ll be able to:

• Understand key concepts of equity for audiences
• Apply practical strategies to differentiate your content marketing strategy towards inclusivity
• Gleam from key examples of brand campaigns who are “doing it well”

After this session, you’ll be able to:

• Adapt your search strategy for industry changes in 2021 and beyond
• Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
• Find the “quick wins” of proven SEO tactics to apply first and outshine the competition

After this session, you’ll be able to:

• Understand the stages of the hero’s journey and apply the insight to your messaging efforts
• Implement persuasive techniques to drive increased conversions
• Avoid hurting your brand when using conversion optimization tactics

After this session, you’ll be able to:

• Position your DAM to fully benefit from the 6 Pillars of DAM
• Apply organizational tips in an all-digital world to keep creative teams moving at a rapid pace
• Use proven DAM best practices based on several micro-case studies of teams winning with DAMs

After this session, you’ll be able to:

• Start taking immediate action on a plan that energizes you
• Eliminate distractions that are wasting your time and holding you back
• Have peace of mind and FUN in areas of life that are weighing you down

After this session, you’ll be able to:

• Plan your big social campaigns while leaving room for upheaval
• React quickly to crisis situations
• Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts

After this session, you’ll be able to:

• Map your content to the buyer journey for higher marketing ROI
• Use tools to prove that marketing is a strategic business growth contributor to revenue
• Measure and present the ROI of your marketing efforts to win executive support

After this session, you’ll be able to:

• Understand why searcher intent is the future of content and SEO
• Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
• Track content changes on industry leading (and competitor) websites
• Determine if website updates are deliberately guided by data or subjective
• Apply tactics today to start learning from your competitors and the leaders of your industry

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
• Learn best practices for elevating your use of Stories
• Determine how to measure the success of Stories content

After this session, you’ll be able to:

• Improve your organic performance with internal link optimization
• Utilize the SNAP method to increase site traffic
• Boost sales and fix Core updates on your site”

After this session, you’ll be able to:

• Deeply understand your customer segments
• Map your customer’s experience across their end-to-end journey
• Identify the moments that matter most
• Create raving, loyal customers who are addicted to your services

After this session, you’ll be able to:

• Develop a right-sized plan that leverages your customer’s entire ecosystem to tell the right story in the right format for the right channel
• Create a strategy that ensures creation of engaging content that supports business objectives and allows for experimenting with new formats
• Identify the right approach to scale social media content creation processes and get the most impact out of your efforts

After this session, you’ll be able to:

• Spot new uses for audio throughout your marketing mix
• Build new audiences as well as engage with current audiences via audio
• Define and defend KPIs to key stakeholders

After this session, you’ll be able to:

• Understand how communication preferences and digital marketing trends are changing the way your audience wants to engage with one another and with your organization
• Define best practices for collecting, editing, and publishing user-generated video content from your audience
• Identify simple video content co-creation ideas and tactics that you can begin implementing at your own organization

At the end of this session, you will be able to:

• Use YouTube’s social media functionality to boost the efficacy of your video content
• Curate your YouTube channel to take advantage of the subscription model
• Reach a YouTube-native audience

After this session, you’ll be able to:

• Identify podcast opportunities for your brand
• Decide if you can go it alone or if you need a partner
• Apply the appropriate metrics & reporting capabilities to measure success

After this session, you’ll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

After this session, you’ll be able to:

• Produce effective lead generation tactics across all channels that lead to a higher lift in leads and sales as well as a clearer customer experience
• Understand the real customer journey across all of the noise and touch points that customers see from ad to conversion point
• Realign internal teams and external agencies to change the way leads are generated and measured

After this session, you’ll be able to:

• Increase the authenticity of your social media, leading to more followers and engagement
• Understand what to post and on what frequency for a consistent and engaging social media presence
• Focus on employee advocacy to help your employees feel authentic and connected at work, increasing happiness and reducing turnover

After this session, you’ll be able to:

• Understand the trends upending the attention economy, how they affect your brand and how you market to your audience
• Escape the tyranny of the marketing funnel and leverage the forces that actually control consumer demand
• Shift your priorities from endlessly creating more and more marketing assets to designing experiences that delight your customers
• Build a brand that is flexible, adaptable, and responsive to change
• Draw inspiration from and successfully apply the approaches of top brands to your organization

After this session, you’ll be able to:

• Create content that allows your audience to be active participants and places them at the center of the conversation
• Better utilize emerging digital platforms like TikTok and Clubhouse
• Connect with younger, more online audiences
• Develop content that takes on a life of its own