After this session, you’ll be able to:

• Easily find engaging content for your social media calendar
• Reach more potential customers without spending as much of your budget
• Predict which posts may drive the most engagement before publishing them

After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

After this session, you’ll be able to:

• Replicate strategies to start a cultural tidal wave with a limited or virtually no budget, using a case study from Adult Swim
• Use pop culture to sell your marketing ideas and get invited to the meetings that matter
• Implement methods to get the maximum buzz with minimal resources using the power of pop culture

After this session, you’ll be able to:

• Navigate an increasingly fragmented and complex streaming TV marketplace
• Find your audiences with advanced targeting capabilities
• Measure the efficacy of your campaigns with outcomes-based KPIs

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “”marketing savage””
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:

• Understand why ABM is critical to increasing your sales velocity and improve your efforts
• Use ABM to Run Pipeline Acceleration Programs
• Apply proven best practices to shorten sales cycles, based on real-world examples and data of pipeline acceleration campaigns

After this session, you’ll be able to:

• Include platforms like Pinterest and YouTube in your SEO strategy and understand the benefits of doing so
• Develop and leverage content for YouTube and Pinterest via competitive keyword research and data optimization
• Know which free and paid tools to leverage for keyword research

After this session, you’ll be able to:

• Identify and take action on the SEO tasks that will get quick results
• Create page structures that will get you optimal traffic from your targeted searchers
• Determine the tools that will make your SEO work a whole lot easier

After this session, you’ll be able to:

• Apply clear techniques on how to approach funny content as we leave a lockdown weary world
• Understand how to approach your own brand or product identity to properly assess the direction of your content
• Implement tactics to best address the positive and spin the negatives of your brand to create a funny voice

After this session you’ll be able to:

• Build a blueprint to your brand’s marketing strategy
• Learn simple, effective tools to reward your most loyal customers
• Implement out of the box, creative marketing strategies to reach your target audience

After this session, you’ll be able to:

• Discover specific ways marketers can join in on the fun of the gaming future
• Apply examples & tips to take advantage of AR experiences before Apple Glass gets here
• Understand the marketing value of NFTs and what action steps to take in this space

After this session, you’ll be able to:

• Develop a plan in response to iOS 15 (kinda) ending marketers’ reliance on open rates
• Apply tactics to ensure your campaigns continue performing
• Consider different metrics to add to your email marketing dashboard

At the end of this session, you will be able to:

• Identify a piece of content that can expand and influence your entire editorial calendar for the year
• Strategically expand your role from content creator to content strategist
• Determine the most effective content pillars for your marketing
• Work smarter, not harder, by squeezing out dozens of potential uses from one piece of content
• Create a content legacy that sets your company up to monetize and reuse content for years to come

After this session, you’ll be able to:

• Understand the key NFT benefits and challenges faced by brands and marketers
• Apply best practices from current examples of NFT brand campaigns
• Implement core strategies for campaigns to help create your own NFT roadmap

After this session, you’ll be able to:

• Define the key elements of brand story including protagonist, antagonist, and world building
• Capture attention by creating empathetic stories based on customer challenges
• Craft captivating stories that drive profitable actions and long-term brand loyalty

After this session, you’ll be able to:

• Understand and apply 8 practical tips to improve video discoverability, subscription rates and view counts on YouTube
• Ensure your videos appear in blended search results for popular keywords
• Use methods for YouTube growth following that worked for companies like Nikon, ClickBank and BET

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2022
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Connect your brand’s core values, goals and beliefs with your marketing messaging to demonstrate how they exist at the core of your business
• Reframe your marketing outreach with statements that convey humanity, understanding and honesty
• Explain to the C-Suite how injecting a human element into marketing efforts can continually create value, benefit your customers and improve your business

After this session, you’ll be able to:

• Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
• Replicate examples from some of the most successful brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction

After this session, you’ll be able to:

• Identify the three most common Google Analytics mistakes marketers make and learn how to avoid them
• Take clear steps to fix your Google Analytics errors to ensure your analytics tracking is accurate
• Improve the accuracy of your metrics for more sound strategic planning and measurement

After this session, you’ll be able to:

• Understand key concepts of equity for audiences
• Apply practical strategies to differentiate your content marketing strategy towards inclusivity
• Gleam from key examples of brand campaigns who are “doing it well”

After this session, you’ll be able to:

• Adapt your search strategy for industry changes in 2021 and beyond
• Pinpoint the most profitable SEO strategies (and how to create high ROI campaigns yourself)
• Find the “quick wins” of proven SEO tactics to apply first and outshine the competition

After this session, you’ll be able to:

• Understand the stages of the hero’s journey and apply the insight to your messaging efforts
• Implement persuasive techniques to drive increased conversions
• Avoid hurting your brand when using conversion optimization tactics

After this session, you’ll be able to:

• Position your DAM to fully benefit from the 6 Pillars of DAM
• Apply organizational tips in an all-digital world to keep creative teams moving at a rapid pace
• Use proven DAM best practices based on several micro-case studies of teams winning with DAMs

After this session, you’ll be able to:

• Start taking immediate action on a plan that energizes you
• Eliminate distractions that are wasting your time and holding you back
• Have peace of mind and FUN in areas of life that are weighing you down

After this session, you’ll be able to:

• Plan your big social campaigns while leaving room for upheaval
• React quickly to crisis situations
• Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts

After this session, you’ll be able to:

• Map your content to the buyer journey for higher marketing ROI
• Use tools to prove that marketing is a strategic business growth contributor to revenue
• Measure and present the ROI of your marketing efforts to win executive support

After this session, you’ll be able to:

• Understand why searcher intent is the future of content and SEO
• Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
• Track content changes on industry leading (and competitor) websites
• Determine if website updates are deliberately guided by data or subjective
• Apply tactics today to start learning from your competitors and the leaders of your industry

After this session, you’ll be able:

• Apply tactics to improve existing automated email campaigns
• Develop new automated email campaigns to build for your subscribers
• Determine what analytics/metrics to use for automated email campaigns

After this session, you’ll be able to:

• Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
• Learn best practices for elevating your use of Stories
• Determine how to measure the success of Stories content

After this session, you’ll be able to:

• Improve your organic performance with internal link optimization
• Utilize the SNAP method to increase site traffic
• Boost sales and fix Core updates on your site”

After this session, you’ll be able to:

• Deeply understand your customer segments
• Map your customer’s experience across their end-to-end journey
• Identify the moments that matter most
• Create raving, loyal customers who are addicted to your services

After this session, you’ll be able to:

• Develop a right-sized plan that leverages your customer’s entire ecosystem to tell the right story in the right format for the right channel
• Create a strategy that ensures creation of engaging content that supports business objectives and allows for experimenting with new formats
• Identify the right approach to scale social media content creation processes and get the most impact out of your efforts

This session is for digital marketers who have several years’ experience with social content strategy and want to understand how to best use their time and budget to keep up with a rapidly evolving social landscape.

After this session, you’ll be able to:

• Spot new uses for audio throughout your marketing mix
• Build new audiences as well as engage with current audiences via audio
• Define and defend KPIs to key stakeholders

After this session, you’ll be able to:

• Understand how communication preferences and digital marketing trends are changing the way your audience wants to engage with one another and with your organization
• Define best practices for collecting, editing, and publishing user-generated video content from your audience
• Identify simple video content co-creation ideas and tactics that you can begin implementing at your own organization

At the end of this session, you will be able to:

• Use YouTube’s social media functionality to boost the efficacy of your video content
• Curate your YouTube channel to take advantage of the subscription model
• Reach a YouTube-native audience

After this session, you’ll be able to:

• Identify podcast opportunities for your brand
• Decide if you can go it alone or if you need a partner
• Apply the appropriate metrics & reporting capabilities to measure success

After this session, you’ll be able to:

• Beat your Goliath competitors using tactics they can’t deploy
• Analyze your audience in more effective ways to increase content success
• Apply tools, frameworks, and tips that you can take home and implement ASAP to improve your B2B content

After this session, you’ll be able to:

• Produce effective lead generation tactics across all channels that lead to a higher lift in leads and sales as well as a clearer customer experience
• Understand the real customer journey across all of the noise and touch points that customers see from ad to conversion point
• Realign internal teams and external agencies to change the way leads are generated and measured

After this session, you’ll be able to:

• Increase the authenticity of your social media, leading to more followers and engagement
• Understand what to post and on what frequency for a consistent and engaging social media presence
• Focus on employee advocacy to help your employees feel authentic and connected at work, increasing happiness and reducing turnover

After this session, you’ll be able to:

• Understand the trends upending the attention economy, how they affect your brand and how you market to your audience
• Escape the tyranny of the marketing funnel and leverage the forces that actually control consumer demand
• Shift your priorities from endlessly creating more and more marketing assets to designing experiences that delight your customers
• Build a brand that is flexible, adaptable, and responsive to change
• Draw inspiration from and successfully apply the approaches of top brands to your organization

After this session, you’ll be able to:

• Create content that allows your audience to be active participants and places them at the center of the conversation
• Better utilize emerging digital platforms like TikTok and Clubhouse
• Connect with younger, more online audiences
• Develop content that takes on a life of its own