“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
(Included with Platinum Pass, upgrade required for Main Event Pass)
Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.
SEO doesn’t have to be confusing. This workshop teaches you strategies for both the technical and marketing sides of SEO and includes specific tactics to deploy along the way. You will learn what tools to use throughout the SEO process to help you make actionable and strategic decisions to get the best results. In other words, you will discover how to become an SEO rockstar. The focus is on intermediate to advanced information, but the information will be presented in such a way that it encompasses everyone. You will receive an online interactive workbook to use during the workshop, which will allow you to walk through exercises, and personalize the information you learn to your company or brand.
At the end of this Masterclass, you’ll be able to:
The cost of collecting and using behavioral data has dropped to essentially zero, but the conversion rates of online campaigns has not risen accordingly. How can this be? If we can find out what designs will succeed, why are we still struggling?
The days of “”Launch and See”” marketing are behind us. Marketers, business owners and CMOs aren’t waiting for the results of campaigns. They are building conversion optimization into their design process.
Brian Massey has been a driving force in this process. Based upon thousands of tests on the websites of companies of all types and sizes, he’s developed a proven, repeatable way to build high-performing digital campaigns, from ad click to purchase. And he’s going to teach it to you.
The workshop includes live site reviews to drive home the lessons from the workshop. This half-day workshop covers:
After this Workshop, you’ll be able to:
Who should attend?
This workshop will be very effective for any business that is selling online or generating leads for the business online: Digital marketers, Business owners, CMOs, Designers, UX professionals and Copywriters.
Marketing teams around the globe are tackling the resurgence of the Inbox in their buyer’s journey. The challenge is that many organizations don’t know how to develop their email programs from one-size-fits all campaigns to those that are timely, targeted, and relevant for individual subscribers. You’ll walk away from this half-day session with recommendations and ideas for developing additional personalization and segmentation opportunities, along with advanced email design tactics and metrics that measure the short- and long-term impacts of email programs.
One of our highest-rated speakers, Michael Barber, will guide you through this masterclass designed for intermediate and advanced email marketers, as well as those marketing leaders and business owners looking to broaden their email marketing knowledge. You’ll receive an online interactive workbook to use during the workshop, which will allow you to walk through exercises and personalize the information you learn to your company or brand.
At the end of this Masterclass, you’ll be able to:
“I’ve never seen a conference go this in-depth, this is awesome!”
Digital Summit Masterclass attendee
4 hours of deep-dive content, tips, and insights (per Masterclass)
Workbooks from all Masterclasses
Exclusive DS Masterclass Certification
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.
Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.
Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.