Account Based Marketing requires not just marketing and sales alignment, but a new approach to planning, process, data, and technology. This session will provide guidance and tips on building effective revenue operations strategy and functions, developing a holistic view of a customer journey, marketing and sales attribution, and actionable metrics for successful ABM.
After this session, you’ll be able to:
- Identify key team players in your company and propose a game plan that speaks to them
- Get focused on quick wins: build the target accounts and key personas, eliminate inefficient practices, orchestrate marketing and sales efforts
- Set up metrics and reporting that measure account penetration and overall ABM performance