With over 615 million people using an ad blocker and an ad filter coming soon to Google’s Chrome, no one doubts that ad blocking has been impactful. But how did it get this big when the ad industry has done everything possible to make it fail? And more importantly, how can YOU leverage it in this brave new world? Hear it straight from the horse’s mouth–someone from the most influential ad blocker worldwide.
At the end of this session, you’ll be able to:
- Develop a strategy to work with the ad blocking audience – one that is young, well-educated and spends money online – on their terms
- Leverage ad blocking to make you more profit by reaching out to this otherwise “lost” audience
- Understand where ad blocking fits into digital advertising
- Play an active part in advertising’s great (unwanted) adventure