Twitter is critical for effective crisis planning, communication and mitigation for your organization and industry. The speed, public nature, discovery mindset, and conversational aspects of the platform make it the best place to address and control a crisis situation. This session will share Twitter’s latest recommendations and tools that are key to protecting your brand before, during and after a crisis.
After this session you’ll be able to:
- Develop a plan to manage a potential crisis on Twitter
- Activate new tools and formats that will aid your organization with crisis communications
- Better understand the complexities of how a crisis spreads, and how to control it on Twitter