Are you still “blasting” away at your email list? You know there’s more you can and should do with email, but how do you transition from “batch-and-blast” to “dialog” marketing? Create engaging campaigns that build lasting relationships and brand loyalty? And leverage marketing automation to do it? This session will illuminate a mindset and process for developing winning email programs that convert, while offering specific tactics for creating messages that are diverse, relevant, and reflect a true understanding of your subscribers.
After this session, you’ll be able to:

  • Understand all the essential campaign types that should be part of your email program
  • Create a concept for an email dialog campaign or conversation
  • Use marketing automation to nurture prospects to customers and grow relationships