Content strategy comes down to answering three questions for your content team: who is your audience, how can you best serve them, and how can you best serve your audience so that they convert and support your brand? As any seasoned content marketer knows, answering these questions might be simple, but developing a content strategy that can evolve with your business and your audience in real time is tougher. That’s why an increasing number of content marketing teams are turning to agile content marketing, an iterative approach to content production and strategy. This session will walk you through seven actionable tips to create a consistently-competitive content strategy.
After this session, attendees will be able to:
- Understand what agile content marketing is
- Test and improve content marketing best practices for their organization no matter how “”dry”” their industry is
- Iteratively improve their content marketing to improve conversions and long-lasting SEO benefits