B2B Marketing is changing faster than most marketers appreciate and act. This session looks at 7 emerging trends in B2B marketing and challenges the audience to question conventional marketing wisdom and re-think how they build brand and generate revenue.

After this session, you’ll be able to:

  • Appreciate the true value of thought leadership
  • Apply the Disney model of “”total merchandising”” to your marketing
  • Scale your brand through your most valuable touchpoint: your employees
  • Understanding how to structure a “”60/40″” brand and why it’ll lead to more growth