Recent discoveries in neuroscience have shed light on how all human beings process information and how we all react to certain things. If we have a better understanding of these basic human truths, we can craft our marketing messages to be more effective.
After this session you’ll be able to:
- Develop new, simpler messaging strategies for your marketing, to hold people’s attention longer
- Design more impactful websites and emails that trigger the right areas in the brain
- Employ new design strategies that connect with your users on a subconscious level, and more effectively move them through the customer journey