Everything in digital is trackable through analytics, so measuring ROI should be a piece of cake, right? Not always. Disparate measurement systems, offline conversions, and tracking mistakes can really throw a wrench in attaining accurate ROI measurements. In this session, Janet Driscoll Miller will walk you through solutions to attaining ROI from various digital channels and addressing common pitfalls that affect accurate measurement.
At the end of this session, you’ll be able to:
- Understand the various attribution models and which might be right for you
- Identify and correct common pitfalls in your ROI tracking
- Compile and calculate ROI data from digital channels