The Guardian US Mobile Innovation Lab explores the possibilities of storytelling and the delivery of news on mobile devices. By nature, innovation teams build products that have no precedent, and so their success cannot be measured against existing benchmarks or by traditional metrics. In this session, we will discuss the process behind creating a custom framework to measure success and how the use of its metrics builds deep thinking that ultimately also improves the mobile user experience.

After this session you’ll be able to:

  • Approach measurement of new products with a new perspective
  • Understand the importance of open communication in analytics
  • Learn about how you can best interpret qualitative and quantitative feedback