There are so many metrics and tools available to measure social media campaigns, yet many companies are still struggling to measure the impact of social media. See how you can go beyond reactions, comments, and shares, and leverage the power of data to prove the value of social media.

At the end of this session, you’ll be able to:

  • Uncover the right metrics for your social media campaigns
  • Overcome the challenge of disparate metrics from the various social networks
  • Quantify the value of social media based on your business objectives