The key to successful attribution modelling is to identify the role of each channel in your marketing mix and determine how these channels work together to drive sales and conversions. This session will challenge marketers to adopt an attribution model based on the reality that most conversions touch multiple marketing activities before they close, better track the interactions along a customer’s journey, and allocate marketing dollars to the most effective channels.
After this session you’ll be able to:
- Compare and test various attribution models and tools to determine the best fit for your business
- Discover how call tracking drives multi-channel attribution
- Run informed multi-channel marketing campaigns that perform across the board
- Implement proper tagging strategies to ensure accurate data and reporting