9 Machine Learning Tools You Can Use To Add Efficient Growth to Your Digital Advertising
80% of marketers believe Machine Learning will help save time, improve performance, and revolutionize the way we engage with customers, yet only 18% are using it. This rapid-fire session cuts through the jargon and provides a blueprint to immediately improve your campaign performance. This session is for digital marketers who are looking for low-cost, highly effective tactics that can actually be implemented to improve campaign performance.
After this session, you’ll be able to:
- Integrate new tactics and strategies into your paid advertising campaigns that are impactful, low-cost, and easy-to-implement
- Transform your approach to targeting, creative, optimization, and cross-channel measurement
- Understand in clear terms where machine learning can (and can’t) help