Achieving Change with Digital: Transforming Online Action into Offline Results
Consumer preferences are changing. Today’s consumers expect brands to stand for something, to have a defined mission that is clear, concise and comes to life in every facet of the business. But not every company & organization can be REI or Patagonia, so how do you integrate advocacy into your digital strategy in a more measured way?
After this session, you’ll be able to:
- Better understand how stakeholder expectations have shifted
- Integrate advocacy into your digital strategy using data and audience analysis
- Build effective communication campaigns that educate, influence and mobilize stakeholders
- Align success metrics to your business goals and bottom line