Achieving Change with Digital: Transforming Online Action into Offline Results

Consumer preferences are changing. Today’s consumers expect brands to stand for something, to have a defined mission that is clear, concise and comes to life in every facet of the business. But not every company & organization can be REI or Patagonia, so how do you integrate advocacy into your digital strategy in a more measured way?

After this session, you’ll be able to:

  • Better understand how stakeholder expectations have shifted
  • Integrate advocacy into your digital strategy using data and audience analysis
  • Build effective communication campaigns that educate, influence and mobilize stakeholders
  • Align success metrics to your business goals and bottom line