Analytics & Reporting: Making Sense of the Data

Analytics is like consumer feedback – it’s a digital conversation between your brand and your audience, just with data. This session focuses on leveraging data to deliver useful insights that will drive a culture of test, learn, and grow.

After this session, you’ll be able to:

• Produce actionable insights that answer the “so what?” and “now what?” of your data
• Create test plans from insights to further understand what information your audience wants/needs
• Use data to better understand what message/information to deliver in different digital channels