The Ultimate Guide to Audience Segmentation: Reaching Your Best (and Next) Customers!

In this session, Sarah Weise will give you a roadmap for successful audience segmentation. Using her guide, you will be able to level up your market research game, analyze your results, and craft meaningful personas and journey maps that give you clarity and confidence in every business decision you make—whether that’s for your marketing strategy, product strategy, messaging, content, platforms, or anything else!

After this session, you’ll be able to:

  • Leverage a winning roadmap to segment your customers
  • Upgrade your market research game by learning the latest advanced mix of qualitative and quantitative strategies from the trenches
  • Apply cluster analysis to identify and focus on new audience segments from quantitative survey results
  • Craft meaningful personas and journey maps that give you clarity and confidence in every business decision you make
  • Prioritize your audience segments with a proven formula
  • Connect with a research firm you can call anytime to help