Dispel Programmatic Myths and Boost Your Search & Social Efforts

While programmatic closes in on nearly 50% of all digital media spends, there’s still a number of myths out there about the strategy’s ability to help effectively reach target audiences. This talk will debunk common misconceptions about programmatic and arm you with action steps to take to better align your media planning & strategies and boost your search & social “”lower funnel”” efforts & results.

After this session, you’ll be able to:

  • Better understand the landscape and opportunities of programmatic
  • Engage in even more strategic media planning and conversions with your clients & teams
  • Align your media strategies to measure success, boost KPIs, and client satisfaction

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.