Launch Your Brand’s Podcast
Podcasts are in the middle of a boom. 41% of Americans listen monthly with ⅓ listening to more than 6 podcasts a week. The pandemic has driven many brands to rethink their content strategies and there has never been an easier time to launch a podcast. That’s in part why we’ve seen a 21% growth in brands rolling out their first podcast in the first half of 2021. The good news is, there’s still time to launch yours!
After this session, you’ll be able to:
- Identify podcast opportunities for your brand
- Decide if you can go it alone or if you need a partner
- Apply the appropriate metrics & reporting capabilities to measure success