Branded Entertainment or Entertainment Brand: Content As Franchise
It’s never been more timely and vital for the entertainment and advertising industries to converge in creating innovative business models to attract today’s consumer. This session features an Emmy-nominated case study on brand financed content which illustrates the opportunities and challenges.
After this session, you’ll be able to:
- Understand why brands need to be both marketers and entertainers
- Navigate new marketing opportunities presented by the growth of SVOD and social platforms
- Structure a diverse ROI around the marketing and distribution of original content
- Extend your brand narrative to traditional storytelling and format creation