Develop a Pay to Play Strategy for Cause-Driven Advertising

Over the last few years, communications and marketing teams are increasing their investment in digital advertising across the board, from Google Ads to social media spend. While there is a lot that can be done within SEO and organic social media posts, the “pay-to-play” is, for better or worse, becoming a more valuable avenue to get audiences to engage, volunteer and donate.

After this session, you’ll be able to:

  • Persuade decision makers to reevaluate the reality of organic reach and shift to a “pay-to-play” mindset
  • Adjust your advertising budget to experience valuable ROI
  • Incorporate paid digital advertising tactics into your cause marketing campaigns and boost engagement

You’ll walk away with practical questions to answer that elevate your cause marketing efforts, and be able to take action steps that are necessary to move your digital advertising strategy forward.

Who should attend? This session is for digital marketers looking to boost the impact of their social media and search engine optimization efforts. Steven will present the information in a way that’s understandable without several years of experience with social media and digital advertising. For example, a CMO or someone with PR background could follow.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.