Competing in an Evolving E-Commerce Era

As technologies fundamentally change the way goods, parcels, and foods move in cities, on-demand technologies and new transportation modes are fueling a shift in how local retail merchants compete in the era of e-commerce. This session will cover how digital marketers can prepare for the future of retail commerce in cities, as everything from robotics, driverless cars, and the gig-economy transform the movement of goods, the future of work and consumer relationships.

After this session, you’ll be able to:

  • Evaluate how on-demand commerce is changing the 360 degree retail experience
  • Assess how the prospect of new mobility technologies is encouraging cities & tech firms to work in tandem
  • Understand how the evolving gig-economy is transforming cities & communities