From Feed to FYP: Creating Content that Works and Wins

How do you craft stories that are not just culturally relevant, but of and in-culture…and do so against the backdrop of a shifting media landscape? In this session, you’ll learn tried and true storytelling principles that earn attention whether it’s showing up in feed, FYP, or shared in your customers’ DMs.

After this session, you’ll be able to:

  • Identify elements that help certain content break through and stand out
  • Tell stories that makes users want to activate their own communities
  • Think beyond the behind-the-scenes to democratize content and show up authentically