How To Build Effective Cookieless Digital Campaigns… Starting Today!
Google is slated to stop tracking third party cookies. Ad privacy and trust are the main elements driving this direction. So what is our response as digital marketers? We let the cookies crumble… third-party cookies that is. In this session, we will discuss what digital marketers should be doing now to set up cookieless digital campaigns for future success; and how this new direction can be advantageous for your digital marketing team.
After this session, you’ll be able to:
- Lay the groundwork of building an effective cookieless digital marketing campaign (starting today!)
- Build channels to access your audiences’ journey directly (with their permission, of course)
- Understand that measurement is now more important than ever and why it is the main ingredient at the beginning of the digital planning process