How to Go From a Regular Brand YouTuber to a COOL Brand YouTuber​

If you’re like most brands, you’re using YouTube as a bucket to hold all of your video content. You can do better. Hear from Duke University about how we’ve pivoted the way we use YouTube to capitalize on it as a social media channel, rather than just a video hosting platform.

At the end of this session, you will be able to:

  • Use YouTube’s social media functionality to boost the efficacy of your video content
  • Curate your YouTube channel to take advantage of the subscription model
  • Reach a YouTube-native audience

This session is for experienced video producers and marketers who want to improve how they use YouTube to reach a wider audience.