How to Go From a Regular Brand YouTuber to a COOL Brand YouTuber
If you’re like most brands, you’re using YouTube as a bucket to hold all of your video content. You can do better. Hear from Duke University about how we’ve pivoted the way we use YouTube to capitalize on it as a social media channel, rather than just a video hosting platform.
At the end of this session, you will be able to:
- Use YouTube’s social media functionality to boost the efficacy of your video content
- Curate your YouTube channel to take advantage of the subscription model
- Reach a YouTube-native audience
This session is for experienced video producers and marketers who want to improve how they use YouTube to reach a wider audience.