Cracking the Content Code: Guidelines for Maximizing Content Marketing ROI

Content allows advertisers to cut through the noise by focusing on their audience rather than on themselves. However, content marketing programs, done properly, can be a heavy lift, requiring time, money and resources to manage, all while marketers face increasing pressure to show the ROI of their efforts. With this in mind, and as part of our ongoing efforts to improve the delivery of ROI for our clients, The Economist Group analyzed the performance of our content marketing programs over 12 months to understand how to drive the best content marketing program performance. Those new to content marketing and those looking to optimize success will benefit from this session.

After this session, you will be able to:

  • Implement provided guidelines to help drive content marketing success
  • Use data to place smart bets shaping and optimizing programs
  • Replicate examples of programs that showcase best practices.