Digital Disruption and Managing the Impact

From social media to AI, digital advances continue to disrupt society and every day industry. Please join Obele Brown-West, Executive Vice President, North America Digital Integration Lead for Weber Shandwick as she speaks with various industry marketing leaders on how their organizations have navigated digital evolution and advice they share with other marketers.

After this session, you’ll be able to:

  • Learn how to elevate the role of digital marketing within your organization
  • Understand successful digital approaches to achieve diverse organizational goals
  • Determine effective methods for measuring success