A Digital Marketer’s Guide: 5 Tactics for Effective Streaming TV Advertising Success
Television viewing habits have permanently changed with the surge in streaming TV audiences. Streaming TV as an advertising platform combines the best of digital with its measurement, audience targeting and attribution capabilities – and the best of the big screen TV experience in long-form, lean-back premium and brand-safe content. For digital-first performance marketers that prioritize search, display and social channels, over-the-top (OTT) offers a highly affordable and effective way to target high-value audiences with precision and outcomes-based measurement.
Learn how to leverage streaming TV to reach high-value audiences and build a solid OTT media plan that drives measurable outcomes.
After this session, you’ll be able to:
- Navigate an increasingly fragmented and complex streaming TV marketplace
- Find your audiences with advanced targeting capabilities
- Measure the efficacy of your campaigns with outcomes-based KPIs