Driving Customer Visits to Your Physical Store

HobbyTown, a national toys and games franchiser, reversed the downward trend of declining in-store sales through a blend of strategic digital channels, a reimagined CRM system and innovative geo-fencing tools. Based on insights drawn from this experience, you’ll hear how you can implement similar tactics to engage new and current customers and increase traffic to your retail store. Any marketer who wants to drive consumer sales or customer acquisitions should attend this talk.

After this session, you’ll be able to:

  • Craft relevant, meaningful email communications for customers within specific funnels of your company’s CRM system
  • Gain creative inspiration from viewing landing pages that are designed for A/B testing with target audiences, leading to real-time decision making and nimble pivoting for optimal results
  • Use social listening to build loyalty and generate repeat sales