Finding Fit in Silicon Valley: Frameworks for Marketing Growth
How do you justify additional marketing budget? How do you deliver more impact with the investments you’re already making? In this session, you’ll discover marketing frameworks to help validate the best message fit for your audience, brand, creative, and channel strategies. Reduce random acts of marketing and establish criteria for success.
After this session, you’ll be able to:
- Identify and tailor messaging to influential advocates
- Plot how your brand is positioned relevant to competitors in the minds of your audience
- Evaluate creative & channel performance metrics to justify marketing investments