First Impressions: Creating Iterative, Automated Customer Segmentation with AI

This session focuses on sharing customer segmentation techniques using AI in a streamlined, iterative fashion for quick wins, new businesses, or businesses who are working on growing more robust customer data. We’ll discuss how iteratively implementing AI allows you to make quick decisions, learn more about your customers, and know that getting it wrong sometimes is OK. This session is for digital marketers, marketing technologists and analysts who want to learn an efficient and robust customer segmentation technique.

After this session, you’ll be able to:

  • Iteratively implement AI to make quick decisions and learn more about your customers
  • Create dynamic segmentation that grows as your customer grows
  • Use segmentation early to improve customer engagement and satisfaction, increase lifetime value and improve conversion