Future Proof: Marketing Transformation in the 2020s

The more we learn to reflect critically on the role of automation in our society and economy, the more we will be prepared to shape the future around the strengths of team human. This session will explain why critical thinking, art, coding, emotional intelligence, inclusiveness, questioning authority, self-learning, entrepreneurship, humanity and bursting the efficiency bubble are the building blocks for the success of future marketers, strategic planners and brands. This session will leave you doubting efficiency and instead focus you on the long tail and present you with ideas for the best way for marketing to function in the upcoming decade: by embracing creativity and all that it means to be human.

After this session, you’ll be able to:

  • List the nine different types of intelligence and how to use all of them in your marketing
  • Understand why it’s essential to study retro trends since they are the building blocks of future trends
  • Organize your company and organizational principles around the remixed ABCDs: Audience, Behavior, Convergence and Design