Google: Preparing SEM Campaigns for Voice Search

The way consumers search for products and services is changing due to major advancements in the world of Voice Search. As the number of voice based queries continues to increase, marketers need to align there SEM strategies with the expectations of potential consumers.

After this session, you’ll be able to:

  • Develop campaigns to target hyper local search queries
  • Break down natural language queries to determine user intent
  • Mine customer data to find commonly asked questions surrounding your brand
  • Adjust your remarketing strategy for voice search queries