Main Character Energy: How a Different Way of Viewing Your Audience Unlocks Content That Resonates

The rise of platforms like YouTube, Twitch, TikTok and Clubhouse reflects a fundamental shift in what audiences expect from digital content. Across all platforms, audiences no longer want to be passive viewers, but active participants. They want to speak, not listen. They want to make, not watch. They are the main character, and they are looking for content that can be a catalyst for their voice and their story. From TikTok-ers to corporate bloggers, every marketing strategy could benefit from a reframing of their audience: one that places them at the center of the conversation.

After this session, you’ll be able to:

  • Create content that allows your audience to be active participants and places them at the center of the conversation
  • Better utilize emerging digital platforms like TikTok and Clubhouse
  • Connect with younger, more online audiences
  • Develop content that takes on a life of its own