How to Measure the Effectiveness of Your Marketing and Social Campaigns Like a Boss

With a sea of metrics available from various platforms, such as paid media, social networks, and your own website, how do you know which metrics really matter for your business? This session focuses on understanding the key metrics that you need to achieve your digital marketing objectives.

After this session, you’ll be able to:

  • Set the right Key Performance Indicators (KPIs) and other metrics to measure the performance of your marketing and social campaigns
  • Avoid common pitfalls in setting up analytics tracking for marketing
  • Design a measurement plan for your marketing campaigns