Improve Digital Performance With Real-World Dominance
This session focuses on reinforcing your digital advertising with out-of-home media using innovative location-based, proximity approaches. Curious digital marketers who aspire to influence a wider media mix for their own campaign successes should attend this talk.
After this session, you’ll be able to:
- Allocate your digital marketing budgets more efficiently, based on strategic locations and the greater media mix at play in market
- Improve your click-through-rate, brand lift and foot fall conversions on mobile advertising campaigns through integrations with physical messaging
- Increase ROI by adding a valuable channel to your mix and unifying the creatives across both
- Report back evidence to your strategy team on how physical media is driving more online engagements for a deeper internal discussion