Kill the Website Relaunch! Replace It with an Iterative, Results-driven Approach

What are the two most horrifying words in all of marketing? “Website Relaunch.” There is a better way: Agile. Agile is a proven approach that avoids stakeholder nightmares and Gantt chart hell and, most importantly, enables website teams to drive outsized results. Companies that are winning at digital marketing are not betting all of their budget on a mythical two- or three-year website relaunch project; they work like product teams: iterating their website weekly and focusing on delivering results. This is how Tableau grew its business by 4x to $1 billion in revenue run rate in five years, and how the ACLU raised more money ($24 million) in 48 hours than it did in the prior seven years combined.

After this session, you’ll be able to:

  • Explain how a best-in-class Agile approach to websites work
  • Assess the team, tools, processes, and executive buy-in you will need to make Agile work at your organization
  • Apply best practices gleaned from companies that already have successfully implemented Agile for web team
  • Transcend the dreaded website relaunch and become a digital marketing hero at your company