Link Building and Content Go Together Like Peas and Carrots

This session will look at various types of written, audio and video content in order to show why they attract high-value links and traffic in some industries and not others. With link popularity and content two of the top components Google uses to determine where a page ranks, knowing the type of content you need to rank well and drive traffic is key. This session is for marketers with a good understanding of SEO content and a keen desire to rank well.

After this session, you’ll be able to:

  • Understand what general content format has a high probability of attracting inbound links and attention
  • Create SEO content that delivers value and builds algorithmic and human trust
  • Find trending topics to create SEO content around