Battle the Burnout: Future Proof Your Social Strategy

Forget zoom fatigue, your social media team is just flat out exhausted. Algorithm updates, new features, policy changes, mis/dis information… and the day has barely started! The rate of change is leaving many marketers feeling like their choice is burning out or being left behind. How can you keep up with social media as it evolves without driving yourself and your team crazy? Most brands can’t do everything, and in this session we’ll talk through where to best spend your time and budget today to set you up for success tomorrow—while keeping your team’s sanity.

After this session, you’ll be able to:

  • Develop a right-sized plan that leverages your customer’s entire ecosystem to tell the right story in the right format for the right channel
  • Create a strategy that ensures creation of engaging content that supports business objectives and allows for experimenting with new formats
  • Identify the right approach to scale social media content creation processes and get the most impact out of your efforts

This session is for digital marketers who have several years’ experience with social content strategy and want to understand how to best use their time and budget to keep up with a rapidly evolving social landscape.