Adapting Quickly in a Wild World: Social Media Tips for the New Roaring ‘20s

2020 came screaming in with brand new social media platforms (hi, TikTok!), algorithm changes (shakes fist at Facebook), and a news cycle that could make even the crustiest journalist shed a tear or two. How do we adapt to all of this as we navigate our social media plans and programs for 2021 and beyond?

After this session, you’ll be able to:

  • Plan your big social campaigns while leaving room for upheaval
  • React quickly to crisis situations
  • Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts

This session is for social media professionals who need to adapt to the ever-changing models in social media, digital marketing, brand journalism, and beyond.