Survey Says: Top Marketing Challenges for Associations in 2019

This panel of association marketing professionals will review key takeaways from the 2019 Association Communications Benchmarking Report and provide concrete examples of how their associations are overcoming today’s most pressing marketing challenges. This session is for marketers who need to determine ways of communicating member benefits more effectively to help grow membership and retain existing members.

After this session, you’ll be able to:

  • Understand successful approaches to cutting through the information clutter
  • Identify current tactics to engage young professional members
  • Determine effective methods for communicating with different member segments