Take (Back) Control of Your Data
Today, more than 50% of advertising dollars go toward marketing on Facebook and Google. But in the wake of recent news and debates on data privacy, many marketers and agencies are questioning whether these closed systems are really their best bets. It’s now more important than ever for marketers and agencies to look at all their options and lead the charge in demanding better targeting and more robust metrics and solutions for media delivery.
At the end of this session, you’ll be able to:
- List the pros and cons of closed systems vs. open systems currently available to marketers
- Know what to look for when evaluating mobile, native and open platforms, outside the biggest players
- Understand the keys to refining custom data sets for use across multiple platforms
- Use a new checklist for creating scalable media plans