Telling Authentic Stories in an Age of Distrust
Fake news, alternative facts, security breaches and scandals have rocked us to our core and led to a rapid, mass erosion of trust in businesses, organizations and institutions. Learn the keys to rebuilding trust and conveying authenticity with your marketing communications. Staying true to who you are, what you do and who you serve is much easier said than done. This session will explain tactics you can implement to develop an authentic approach that resonates with existing and potential new customers and makes positive impacts on your corporate culture, employee engagement and even recruiting.
After this session, you’ll be able to:
- Connect your brand’s core values, goals and beliefs with your marketing messaging to demonstrate how they exist at the core of your business
- Reframe your marketing outreach with statements that convey humanity, understanding and honesty
- Explain to the C-Suite how injecting a human element into marketing efforts can continually create value, benefit your customers and improve your business
Who should attend?
This session is for digital marketers who have several years’ experience with strategic marketing campaigns and who want to understand how marketing communications can convey greater transparency, commitment and engagement.