Three Actionable Ways to Amplify Video Marketing Success on Social Media
Mobile is the new norm. Mobile usage has now surpassed desktop with the average consumer spending five hours a day consuming on mobile. These numbers are continuing to climb as our devices become faster and more connected. Most marketers view mobile as important, yet an afterthought in their digital strategy. Understanding the shift to thinking mobile-first and adapting campaigns to fit the format for consumption. Thriving in this new norm is not just about a mobile website, it is about building a strategy around mobile-first tactics that are positioned to out-perform when your “”life”” is in your pocket.
At the end of this session, you’ll be able to:
- Incorporate a data-centric approach to amplifying social & brand marketing initiatives with video
- Understand the strategy behind creating thumb-stopping video content for Facebook, Instagram and YouTube
- Develop a daily video marketing strategy that reaches specific audiences, and creates measurable impact
- Walk away with a playbook full of fresh insights on video marketing and the platforms on which you should focus