Understanding the Basics of Structured Data for SEO

Structured data is critical in order for search engine to understand what your content is about and allows searchers to understand the value of your website to their query. In this session, you’ll learn the benefits and how to implement structured data correctly.

After this session, you be able to:

  • Understand what structured data (schema) is and how it works
  • Describe the benefits of using structured data for SEO
  • Implement structured data correctly and test for errors
  • Use best practices when applying structured data