How to Use Data to Drive Action and Achieve Your Digital Marketing Goals

At the U.S. Census Bureau, we are using data to drive action. Whether it is content marketing for America Counts, scaling up our email marketing program, or automating webinar reminders—we tie everything that we do back to our mission, vision, and strategic goals. In this session, you’ll discover how to grow your list, increase the effectiveness of your outreach, and keep your customers coming back for more.

At the end of this session, you’ll be able to:

  • Use data to drive action and tie digital marketing outcomes to mission, vision, and strategic goals
  • Create a Welcome Campaign and Drip Campaigns to engage your new subscribers and keep the coming back
  • Develop a plan to grow your list and scale up your outreach to achieve your goals