Winning with CRO: Key Pillars of a Successful Conversion Optimization Program

With dynamically changing customer behavior, neo marketers and digital experts understand that CRO is not an overnight miracle but a methodical process which needs to be mastered. A sustainable long-term effort is required to positively impact conversions and ultimately revenues. This session will help marketers/digital Product Managers, Growth Marketers, UI Designers, CTOs, CIOs to understand the key pillars on which an effective CRO program should be built and will help them to chalk out a step-by-step plan on how to run a successful & sustainable CRO program which makes a real impact on revenue.

After this session you’ll be able to:

  • Understand the dynamic nature of customer expectations & behavior on your website/online store
  • List the key pillars on which a successful CRO optimization program is based
  • Get impactful insights by understanding your visitor’s/audience digital journey
  • Set up a definitive result-oriented CRO program