Winning with CRO: Key Pillars of a Successful Conversion Optimization Program
With dynamically changing customer behavior, neo marketers and digital experts understand that CRO is not an overnight miracle but a methodical process which needs to be mastered. A sustainable long-term effort is required to positively impact conversions and ultimately revenues. This session will help marketers/digital Product Managers, Growth Marketers, UI Designers, CTOs, CIOs to understand the key pillars on which an effective CRO program should be built and will help them to chalk out a step-by-step plan on how to run a successful & sustainable CRO program which makes a real impact on revenue.
After this session you’ll be able to:
- Understand the dynamic nature of customer expectations & behavior on your website/online store
- List the key pillars on which a successful CRO optimization program is based
- Get impactful insights by understanding your visitor’s/audience digital journey
- Set up a definitive result-oriented CRO program