Wrong Turn: How Marketers Are Missing Out By Not Using Location Intelligence
In 2018, there is a plethora of data and targeting that marketers can access to use in their campaigns. However, are you using this to your advantage or are you missing a key component that can increase the impact of your marketing? This session will cover how you can harness location data, implement it into your campaigns to make them more effective, and create personalized elements to actively engage with their audience at a large scale.
After this session, you’ll be able to:
- Understand how location intelligence matters for personalized 1:1 marketing
- Analyze geographical factors and key trends that couldn’t be measured before
- Build location-based campaigns that have a lasting and positive ROI impact
- Identify and actively meet expectations of your customers in real-time