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Jason Townsend

Deputy Social Media Manager
NASA
Jason Townsend - NASA

Jason is an industry leader in digital communications with over 14 years of experience in strategic and innovative use of social media messaging and website content. During his career, he's directed the efforts of and regularly executes some of the largest Twitter, Facebook, Instagram and Snapchat accounts across the platforms, working on projects that have earned two Shorty Awards for best use of social media, two Webby Awards for best corporate use of social media and two Webby Awards for best websites. Serving as the lead for social media at NASA, Jason has focused on covering the agency’s people, missions and programs across a digital landscape of over 500 social media accounts on 19 platforms. Working with an in-house social media team, he has been at the forefront of communicating NASA’s story to a community of followers grown from 12 million in 2012 to 64 million strong in 2017. Jason is regularly called on as an expert in the use of social media, advising agency leadership on social media best practices, policy, and upcoming social media activities. He also regularly speaks to external audiences at universities and conferences about case studies and lessons learned from some of NASA’s largest social media campaigns.