Lindsay Griffin leads BBC International’s Social and Digital Marketing Initiatives and is responsible for digital marketing and influencer marketing for some of BBC’s brands, including Heelys, Feiyue, Robert Wayne, Nine West, Marvel, and Original Penguin. Additionally, Lindsay oversees all social media content and consumer engagement for Heelys, Feiyue, and Robert Wayne. In this role, her focus is to drive branding and create authentic digital experiences for and with the consumer. Prior to BBC, Lindsay worked in a Social Technology Startup which was on the cusp of Social Listening and Social Analytics. This work gave her a unique skill set in Digital Analytics, which allows her to track and measure current social strategies. She has more than a decade of marketing experience with companies including Gatorade, Proctor & Gamble and Epson.